A clear plan, clear numbers.Three steps, one question at a time, and your proposal builds itself. The total follows you at the bottom of the page.
Step 1 / 3 · Your profile
Your profile · Your goals
As a client, I'm looking to…
Check one or more goals and we'll suggest the plan to match. Nothing is locked in, everything can be adjusted after.
Your plan
The pro shortcut
The recommended products will carry a red tag in the next step. Adjust as you wish.
Your group
How many dealerships are joining?
Several dealerships? Tell us how many are joining, and the group discount applies to each one's total.
The discount applies to the monthly total and the setups of every store in the group. Ad budgets are still paid directly to the platforms. Beyond four stores, let's talk, the coffee is already on.
Monthly packages
Three plans, one goal
A package is a bank of hours at $155. Recurring products from the catalogue draw from that bank, they do not stack on top. Only overflow, installations and platform fees are added. No twelve-month contract. You can also skip the package and go fully à la carte.
Trackday.
To start on the right foot
$1,550 / month
10-hour block
SEM or Meta Ads, one paid channel managed end to end
Pixels and tags, measurement verified every month
Month-start banners on your website
Monthly report that speaks in appointments, not clicks
Most popular
Podium.
To take the lead in your market
$3,875 / month
25-hour block
SEM and Meta Ads, both paid channels managed together
Full month starts, visuals from zero, per-platform declination, banners
Organic posts aligned with the campaigns
Pixels, tags and remarketing continuously optimized
Monthly report and follow-up call
Champion.
To dominate the season
$6,975 / month
45-hour block
Everything in Podium, plus:
Automotive SEO, top of local searches
Feeds and API, campaigns wired to your live inventory
Lead management, automated follow-up, CRM, email, SMS
Live analytics dashboard and 24-hour priority
Custom.
Your block of hours, your way. Slide the gauge, from 5 to 50 hours a month.
$3,875 / month
25-hour block
Your bank of hours
Prices in Canadian dollars, before taxes. Unused hours don't roll over, each month starts fresh. Ad budgets are paid directly to the platforms, media management fee of 15% of spend applies.
À la carte
The product catalogue
Hit + to add a product to your plan. Hit it again to take a second one, the summary at the bottom keeps score. Your selection is remembered, even if you close the page. With a package selected, recurring products draw from your bank of hours, the math happens on its own.
Recurring management · billed hourly, $155/h
SEM management, Google AdsContinuous management of your Google Ads campaigns, budgets, bids, search terms, ads and conversions.In shortSomeone tunes your Google campaigns every week, so your budget works instead of leaking. Media spend billed separately.from $465/ month, hourly
SMM management, social mediaManagement of your Meta and Instagram campaigns and placements, audiences, budgets and performance.In shortYour Facebook and Instagram ads are watched and optimized every week. Media spend billed separately.from $465/ month, hourly
Performance analysis and reportingThe monthly report that ties together campaigns, website and social, followed by a review call.In shortEvery month you know exactly what was done, what it delivered and what we adjust next. Measurement platform billed separately.from $310/ month, hourly
Website managementUpdates, promotions, banners, pages and fixes on your website, week after week.In shortYour website stays current without anyone on your team having to touch it.from $310/ month, hourly
Monthly SEOOngoing search optimization, content, rankings and technical fixes.In shortClimbing into Google's top results and staying there, steady monthly work.from $620/ month, hourly
OEM admin supportProgram documentation, co-op accounting and approvals inside your manufacturer's portals.In shortIDM, campaign lists, co-op claims: we speak your OEM's language so you don't have to.from $310/ month, hourly
Reputation and local presence
Mention responseGoogle reviews, Meta and Instagram comments and messages, Q&A and your Google listing, answered within 24 h.In shortEverything said about you on Google, Facebook and Instagram gets a fast, polite, on-brand reply.$930/ month
Extended reputation watchDealerRater, CarGurus, Kijiji and friends, added to an active management plan.In shortWe also keep an eye on what's said about you beyond Google and Facebook.+$155/ month
Recurring content
Weekly vehicle carouselEvery week, a carousel of used vehicles, new arrivals or demos, built from your live inventory and published on your platforms.In shortYour vehicles featured on your social channels every week, without anyone on your team having to think about it.$620/ month1
Multi-platform publishing toolMetricool, the tool that publishes to Facebook, Instagram, TikTok, LinkedIn and Google in one move, with performance tracking.In shortWe write once, it goes everywhere at the same time, and you see what worked.$75/ month, platform fee
Monthly newsletterDesign, bilingual copy, send and performance report.In shortA polished email sent to your customer list to bring people back to the store.$620/ send1
Full organic calendarTwelve posts a month, aligned with your campaigns and inventory.In shortYour social channels post consistently, twelve times a month, without you lifting a finger.$1,240/ month
SEO blogTwo articles a month working your local visibility.In shortArticles that push your site up in Google when someone nearby searches for a vehicle.$620/ month
Short video packFour reels a month, shot and edited for your platforms.In shortFour short videos a month, the format everyone actually watches on their phone.$930/ month
Data and technology
The inventory connections
Inventory API connection, Google Merchant CenterYour vehicles in Vehicle Ads, synced in real time.In shortYour vehicles show up in Google with photo and price the moment someone searches, and the inventory updates itself.$2,325setup, +$310/month
Inventory connection, Meta catalogueAutomotive Inventory Ads wired to your live stock.In shortSame idea, but on Facebook and Instagram: your vehicles for sale display automatically.$1,550setup, +$310/month
Both together
Both connections comboSave $775 + $155/monthGoogle and Meta wired together, one maintenance.In shortThe two connections above, installed together, for less than taking them separately.$3,100setup, +$465/month
GA4, GTM and conversion setupComplete measurement, verified and documented.In shortWe install the counters that tell you where your customers come from and what actually pays off.$1,085one-time
Looker Studio dashboardYour numbers, live and readable at the dealership.In shortA web page with your up-to-date numbers, available anytime, no need to ask anyone.$930setup, +$155/month
Law 25 compliance and consentBanner, consent mode, clean measurement.In shortThe cookie banner Quebec law requires, installed properly, no fine risk.$465one-time
À la carte acquisition
Turnkey month-start campaignVisuals from zero, per-platform declination, banners, SEM and SMM injection.In shortWhen the manufacturer drops its monthly offers, everything is adapted and live within days.$930/ campaign1
Promotional landing pageOne page built to convert one specific offer.In shortA web page dedicated to a single offer, built so the visitor leaves their contact info.$775/ page1
Model launch campaignA new model arrival, orchestrated from teaser to showroom.In shortA new model is coming, we build the anticipation before, the event during and the follow-up after.$1,550/ campaign1
Recruitment campaignJob ad written, visual in your dealership's colours, published on Indeed, Meta and LinkedIn.In shortTo find your next technician or advisor without paying a placement agency.$465/ position1
CRM and retention
Automated flowLead follow-up, test drive reminder, financing anniversary, service reminder.In shortEmails that send themselves at the right moment: after a test drive, before a service, at the end of financing.$620/ flow1
Full CRM integrationDealerSocket, VinSolutions, PBS, Activix, wired to your campaigns.In shortYour customer system and your advertising finally talk to each other, nothing falls through the cracks.$1,550one-time
Retention email and SMS managementYour current customers, your next sale.In shortWe write to your current customers regularly so they come back to you, not to the competitor.$465/ month
Advisory and production
Full digital auditThe picture of the sales you're leaving on the table, credited if you take a package within 30 days.In shortA complete check-up of your digital presence, with the list of what's costing you sales.$1,550one-time
Manufacturer co-op managementBuilding and filing your OEM advertising claims.In shortWe handle the manufacturer's paperwork so you get back the ad money you're entitled to.$155/ hour
Lead handling team trainingA hands-on workshop so every lead gets called back within the hour.In shortHalf a day with your team so no potential customer is ever left without an answer.$930/ workshop1
Competitive watchDigital mystery shopping and monthly tracking of your rivals.In shortWe shop your competitors every month and tell you what they do better, or worse.$465/ month
Graphic or print piecePoster, flyer, card, banner or decal, designed to your brand standards and print-ready.In shortAn agency-grade designer, by the piece, whenever you need one.$310/ piece1
Dealership photo and video dayAn image bank of your own, editing billed hourly.In shortA photographer spends a day at your store, and you walk away with a year's worth of your own images.$1,240/ day1
PSM EventsLaunches, open houses, test drive days, managed end to end.In shortYou dream up the event, we handle everything, you just welcome your guests.Custom quotemanaged at $155/h
Any work outside the catalogue is billed at the $155 hourly rate, actuals only. Ad media management: 15% of monthly ad spend, budgets paid directly to the platforms.
Your quote
Your proposal
Nothing selected yet. Go back a step to make your choices.
Here's the proposal we built together. Every step stays open, go back and adjust anything, the card follows.
Monthly$0
One-time$0Setups and one-off mandates, billed once.
Work hours0 h
Fill in, then create the quote
Prices in Canadian dollars, before taxes. Ad media management: 15% of monthly spend. Any work outside the catalogue at the $155 hourly rate.
Step 1 / 3Keep going
One rate, clear packages. No hidden fees, no surprises on the invoice. What you see here is what you pay.
The hourly rate
$155.CAD / hour
One rate for the whole team, strategy, campaign management, creative, technology. Any work outside a package is billed at this rate, actuals only, with a detailed breakdown of hours.
The market
A little above average, on purpose
In Canada, agencies bill anywhere from $75 to $250 an hour, depending on whether a junior or a strategist works on your account. At Pista there are no juniors: every hour is an expert hour, automotive only. You pay a senior strategist's rate, never for a team learning on your budget.
Hourly rateThe market: $75 to $250 / hour$155A senior strategist's rate, applied to the whole team. The person who designs your strategy is the one who executes it.
Media managementThe market: 10 to 20% of spend15%Right at the centre of the market, with reports that speak in appointments and sales rather than clicks.
Monthly dealership retainerThe market: $1,000 to $3,500 / monthFrom $1,550Within the generalist agency range, with a team that does automotive and nothing else.
Our rule
No one-year contract. We earn your renewal every month.
Shall we start?
Pick your plan.
A package can also be built to measure, we adjust the block of hours to your market and your brands. Let's talk.
Prices in Canadian dollars, before taxes. Quote valid 30 days. No twelve-month contract, monthly renewal. Ad budgets paid directly to the platforms, media management fee of 15% of spend applies. Any work outside the catalogue at the $155 hourly rate. Unused hours do not roll over.
